Video Strategy
Accessible business video
Plan captions, visual descriptions, transcripts, readable graphics and player checks for a business video people can use in different ways.
Archive
October 2026
Video Strategy
Agreeing on revision rounds with a video supplier
Define what each video revision round includes, who sends comments and when a change needs a new agreement.
Production Planning
Building a shot list that survives a short filming window
Prioritise essential shots, group them by setup and record usable takes so a short filming window yields a complete answer.
Video Strategy
Building a video budget around actual deliverables
Create a deliverable register, trace each video asset to its work and keep additions visible in the budget.
Video Strategy
Business video scripts and storyboards
Plan a business video from one clear answer through spoken script, visual sequence, factual review and production handover.
Sound and Lighting
Capturing usable backup footage during a shoot
Plan alternate takes and relevant supporting views, check them on set and protect the original media before handover.
Editing
Checking contrast and text size in on-screen graphics
Check authored video text against changing backgrounds, then review size and reading time in the final player layout.
Production Planning
Choosing a camera angle for a software demonstration
For a software demonstration, the viewer needs to understand the screen and the person explaining it.
Hosting and Delivery
Choosing a poster image that explains the video
Choose an accurate video poster that explains what viewers will see, stays clear on the page and works in the player.
Video Strategy
Choosing a video format for a specific customer question
Match a customer question to a demonstration, screen recording, interview or written answer, then check what the audience needs to see and read.
Sound and Lighting
Choosing between a lapel microphone and a boom microphone
Choose a lapel microphone when the speaker needs to move and you can attach the mic cleanly.
Video Strategy
Choosing the product steps worth showing on camera
Choose demonstration steps by the buying decision they inform, the action they reveal and the conditions they need to show.
Video Strategy
Choosing the task a software walkthrough should cover
Choose one software walkthrough task by defining the viewer, starting point, screen changes and recognisable result.
Editing
Choosing transitions that do not interrupt the message
Choose cuts, dissolves and section breaks according to what the viewer needs to understand, then check the join in the final edit.
Production Planning
Comparing a small in-house shoot with outsourced production
Compare internal and outsourced video production using the same brief, full resource estimate, deliverables and delivery constraints.
Hosting and Delivery
Comparing embedded video with self-hosted files
Compare hosted video embeds with direct file delivery by playback, accessibility, maintenance, loading and failure handling.
Video Strategy
Comparing production proposals by scope rather than headline price
Compare video production quotes on deliverables, client inputs, exclusions, revisions and handover before choosing an offer.
Video Strategy
Comparing video performance across different page types
Group website videos by page purpose, use comparable denominators and avoid misleading site-wide rankings.
Production Planning
Creating a location checklist for a small production team
Use a location checklist to assess access, sound, picture, safe movement and information in frame before a small video shoot.
Editing
Creating a readable video transcript
Turn final captions into a clear transcript with speaker labels, useful visual notes, readable paragraphs and an easy-to-find page location.
Editing
Creating a short preview without hiding essential context
Make a short video preview that represents the full answer and keeps essential product, interview or result conditions visible.
Video Strategy
Customer case study videos
Plan a customer case study video around a genuine account, supportable results, clear permissions and an edit that preserves context.
Editing
Cutting repeated explanations from an interview
Find the strongest complete answer in an interview, trim repetition and check that every cut preserves the speaker’s meaning.
Video Strategy
Deciding when a written guide works better than video
Decide when customers need a scannable written guide, when video adds useful motion and how to keep both answers consistent.
Video Strategy
Distinguishing video starts from meaningful viewing
Define a useful viewing point for a website video, separate it from playback starts and interpret progress data carefully.
Editing
Editing a case story without manufacturing a success narrative
Check interview joins, supporting footage, graphics, captions and short cuts against the customer’s account and evidence.
Editing
Editing business videos for clarity
A practical editing workflow for making business videos easier to follow, from the first rough cut to a review of the final export.
Sound and Lighting
Filming reflective products without distracting glare
A glossy package or metal product reflects the room, light source and camera.
Editing
Finding reusable clips in long interviews
Find complete interview answers with a timecoded log, check their original context and review each excerpt before reuse.
Editing
Fixing uneven dialogue levels during editing
Fix uneven dialogue by identifying why the level changes, adjusting clips or phrases, then measuring the finished mix.
Production Planning
Hiding private data before a screen recording
Prepare sample data, inspect the capture path and check the export so a software tutorial does not reveal private information.
Sound and Lighting
Keeping product colours consistent across shots
Colour shifts make the same product look like several versions.
Production Planning
Lighting and camera setup for office shoots: shot checks
An office can be a workable filming location if the speaker and product remain clear from shot to shot.
Video Strategy
Managing an outsourced video project
A client-side process for briefing a video supplier, approving decisions, controlling changes and accepting finished assets.
Video Strategy
Measuring owned video performance
Plan useful measures for videos on your website, from player availability and viewing to task outcomes and decisions.
Video Strategy
Measuring whether a video helps users complete a task
Define task success, connect video viewing to the journey and assess contribution without mistaking association for proof.
Video Strategy
Obtaining approval for a customer's on-camera statements
Separate participant agreement, customer organisation permission, factual verification and final-cut approval for a case study video.
Video Strategy
Organising feedback from several internal reviewers
Assign review roles, reconcile conflicting comments and send one actionable response to the video supplier.
Video Strategy
Planning a business video shoot
Plan a business video shoot around essential footage, approved claims, location access, participants and a workable day plan.
Production Planning
Planning a storyboard before booking a shoot
Use a rough storyboard to expose missing footage, unclear claims and visual access needs before committing to a business video shoot.
Video Strategy
Planning a video series around the buying journey
Map a business video series to distinct buyer questions, make each episode stand alone and connect the answers on your website.
Editing
Planning audio descriptions for important visual information
Identify visual facts the soundtrack misses, choose a description method and leave enough time for listeners to receive it.
Production Planning
Planning close-up shots for small product details
Plan readable product close-ups with an orientation view, a sharp detail shot and a clear result.
Sound and Lighting
Positioning a speaker near a window without backlighting
A window can provide soft light for a speaker, but placing it directly behind them may leave the face too dark.
Scripts and Storyboards
Preparing employees for their first filmed interview
Help employees prepare for a filmed interview with clear topics, participation expectations, claim boundaries and a calm on-camera process.
Scripts and Storyboards
Preparing interview questions that produce specific answers
Use open questions and focused follow-ups to record a customer’s real experience without scripting praise or guessing at results.
Video Strategy
Product demonstration videos that answer buying questions
Plan a product demonstration around a buyer’s question, with a visible action, inspectable result and clear conditions.
Hosting and Delivery
Providing a fallback when a video player cannot load
Keep a video page useful when playback fails with visible written answers, accurate messages and a working alternative route.
Hosting and Delivery
Receiving project files and usage permissions at handover
Check delivered video files, editable assets, captions and permitted-use records before accepting a supplier handover.
Sound and Lighting
Recording a clean voiceover in a small office
A clean office voiceover starts with a quiet room, a consistent speaking position and a short test.
Editing
Recording cursor actions at a readable pace
Show each cursor target, selection and result clearly, then check the exported software tutorial at its intended viewing size.
Sound and Lighting
Reducing room echo before recording an interview
Reduce room echo by moving the interview to a quieter, less reflective space and bringing the microphone closer to the speaker.
Hosting and Delivery
Reducing the page-speed impact of embedded videos
Find what an embedded video loads, defer offscreen work, prevent layout shifts and keep first play usable.
Video Strategy
Repurposing a business video library
Audit existing business videos, choose useful new cuts, preserve context and keep every derivative accurate as information changes.
Video Strategy
Retiring videos with obsolete product information
Find every placement of an outdated product video, choose an accurate replacement and check the routes viewers still use.
Editing
Reviewing an edit against the original communication goal
Use the original audience question to review a video export, identify precise revisions and protect the meaning of factual claims.
Editing
Scheduling feedback without delaying the edit
Set purposeful review windows, consolidate video comments and give editors clear decisions before the next cut.
Video Strategy
Screen recordings and software tutorials
Plan a software tutorial around one task, prepare a safe screen, record readable actions and keep the video accurate when the interface changes.
Video Strategy
Separating measured results from customer opinions
Classify customer opinions and measured results, check the data behind each figure, and avoid overstating what a case study proves.
Editing
Showing product limitations in a demonstration
Show product limitations beside the claims they qualify, and check the impression created by the finished demonstration.
Sound and Lighting
Sound recording for business videos
Record speech so the audience can understand it without raising the volume or guessing through room noise.
Scripts and Storyboards
Turning a case interview into a clear story
Shape a customer interview into a coherent video story while preserving the speaker’s meaning and checking each result claim.
Editing
Turning webinar sections into standalone lessons
Choose a teachable webinar segment, restore its prerequisites and rebuild it as a lesson that works without the full recording.
Video Strategy
Updating a tutorial after an interface redesign
Audit a tutorial against a redesigned interface, choose the right update and check its video, written steps and access assets together.
Editing
Using screen recordings alongside a talking-head video
Decide when to show the speaker, the screen or both, and keep narration aligned with the actions viewers need to see.
Video Strategy
Video content strategy for business websites and owned channels
Plan business video around customer questions, useful website pages, accessible answers and a clear process for reviewing each asset.
Hosting and Delivery
Video hosting and website delivery: embeds and playback
Plan video delivery for a website: choose an embed or direct file, then check the player, loading, accessibility and failure route.
Video Strategy
Video production budgets and schedules
Plan a business video budget and schedule around deliverables, internal effort, approvals, dependencies and changes.
Scripts and Storyboards
Writing a product explainer without jargon
Turn product terminology into a clear buyer question, accurate spoken explanation and visual proof without losing important limits.
Editing
Writing captions that preserve technical terms
Build a term list, verify uncertain speech and edit timed captions without changing technical meaning.