Video Strategy
Accessible business video
Plan captions, visual descriptions, transcripts, readable graphics and player checks for a business video people can use in different ways.
Section
Video Strategy
Video Strategy
Agreeing on revision rounds with a video supplier
Define what each video revision round includes, who sends comments and when a change needs a new agreement.
Video Strategy
Building a video budget around actual deliverables
Create a deliverable register, trace each video asset to its work and keep additions visible in the budget.
Video Strategy
Business video scripts and storyboards
Plan a business video from one clear answer through spoken script, visual sequence, factual review and production handover.
Video Strategy
Choosing a video format for a specific customer question
Match a customer question to a demonstration, screen recording, interview or written answer, then check what the audience needs to see and read.
Video Strategy
Choosing the product steps worth showing on camera
Choose demonstration steps by the buying decision they inform, the action they reveal and the conditions they need to show.
Video Strategy
Choosing the task a software walkthrough should cover
Choose one software walkthrough task by defining the viewer, starting point, screen changes and recognisable result.
Video Strategy
Comparing production proposals by scope rather than headline price
Compare video production quotes on deliverables, client inputs, exclusions, revisions and handover before choosing an offer.
Video Strategy
Comparing video performance across different page types
Group website videos by page purpose, use comparable denominators and avoid misleading site-wide rankings.
Video Strategy
Customer case study videos
Plan a customer case study video around a genuine account, supportable results, clear permissions and an edit that preserves context.
Video Strategy
Deciding when a written guide works better than video
Decide when customers need a scannable written guide, when video adds useful motion and how to keep both answers consistent.
Video Strategy
Distinguishing video starts from meaningful viewing
Define a useful viewing point for a website video, separate it from playback starts and interpret progress data carefully.
Video Strategy
Managing an outsourced video project
A client-side process for briefing a video supplier, approving decisions, controlling changes and accepting finished assets.
Video Strategy
Measuring owned video performance
Plan useful measures for videos on your website, from player availability and viewing to task outcomes and decisions.
Video Strategy
Measuring whether a video helps users complete a task
Define task success, connect video viewing to the journey and assess contribution without mistaking association for proof.
Video Strategy
Obtaining approval for a customer's on-camera statements
Separate participant agreement, customer organisation permission, factual verification and final-cut approval for a case study video.
Video Strategy
Organising feedback from several internal reviewers
Assign review roles, reconcile conflicting comments and send one actionable response to the video supplier.
Video Strategy
Planning a business video shoot
Plan a business video shoot around essential footage, approved claims, location access, participants and a workable day plan.
Video Strategy
Planning a video series around the buying journey
Map a business video series to distinct buyer questions, make each episode stand alone and connect the answers on your website.
Video Strategy
Product demonstration videos that answer buying questions
Plan a product demonstration around a buyer’s question, with a visible action, inspectable result and clear conditions.
Video Strategy
Repurposing a business video library
Audit existing business videos, choose useful new cuts, preserve context and keep every derivative accurate as information changes.
Video Strategy
Retiring videos with obsolete product information
Find every placement of an outdated product video, choose an accurate replacement and check the routes viewers still use.
Video Strategy
Screen recordings and software tutorials
Plan a software tutorial around one task, prepare a safe screen, record readable actions and keep the video accurate when the interface changes.
Video Strategy
Separating measured results from customer opinions
Classify customer opinions and measured results, check the data behind each figure, and avoid overstating what a case study proves.
Video Strategy
Updating a tutorial after an interface redesign
Audit a tutorial against a redesigned interface, choose the right update and check its video, written steps and access assets together.
Video Strategy
Video content strategy for business websites and owned channels
Plan business video around customer questions, useful website pages, accessible answers and a clear process for reviewing each asset.
Video Strategy
Video production budgets and schedules
Plan a business video budget and schedule around deliverables, internal effort, approvals, dependencies and changes.