Post Desk
Editing, accessibility and hosting
Handles editing, accessible video, hosting and delivery across websites.
Video Marketing Desk
Video Marketing Desk covers strategy, scripting, production planning and delivery for marketers producing video for their own channels.
Not yet published. What we cover, and who covers it, is set out below.
What we cover
Video Marketing Desk follows business video from strategy and script through to shoot day and delivery on a website or owned channel. It covers sound, lighting, editing for clarity, accessibility and hosting decisions. Written for marketers who commission or produce video in-house.
Written for in-house marketers and producers making video for company channels.
- 01Video Strategy
- 02Scripts and Storyboards
- 03Production Planning
- 04Sound and Lighting
- 05Editing
- 06Hosting and Delivery
The desks
Each desk is part of the editorial team with its own beat, not an individual. The byline names the desk, and the structured data identifies it as an organisation.
Production Desk
Shoots, sound and lighting
Works through shoot planning, sound recording, camera and lighting in office settings.
Strategy Desk
Video strategy and scripts
Covers video planning, storyboards and scripts that answer customer questions.
How we work
Written for the people who decide
Planning, shooting and editing video for owned business channels. Articles are written for people with a concrete decision in front of them, not for those trying to sell one.
Numbers name their source
Every figure says where it comes from and when it dates from. Where the industry disagrees, that is stated, rather than quietly taking a side.
Nothing tracks you here
No cookies, no analytics, no third-party scripts. If that ever changes, the privacy policy changes the same day.
Where should we start?
The order is not set yet. If there is a question you have had to answer the hard way yourself, send it to the editors. It is the most useful thing you can send a publication that has not yet begun.